Miranda Fernandez serves as the Associate Director of Athletics for Brand Promotions and Marketing at Washington State University, where she leads strategic marketing, brand development, and fan engagement initiatives for Cougar Athletics. Since joining WSU in November 2021 as Assistant Director of Marketing, Miranda has progressed through several leadership roles, expanding her responsibilities across marketing strategy, live event production, creative services, and the overall fan experience. Her work centers on building the Cougar brand, creating memorable experiences for fans, and developing innovative campaigns that drive engagement and revenue.
In her current role, Miranda oversees the marketing, social media, creative video, and graphic design units while playing a leading role in the production of live athletic events. With extensive live production experience across all varsity sports, she currently serves as the primary lead for Washington State football's live game production. She also brings significant expertise in partnership marketing, developing creative strategies to maximize brand visibility and deliver impactful sponsor activations through live events.
One of Miranda's most notable accomplishments at WSU is the creation and execution of the Made of Crimson campaign, which generated more than 1.2 million impressions across Facebook, Instagram, and X. Through integrated marketing and experiential strategies, the campaign also contributed to a $290,000 increase in revenue from season tickets and single-game purchases.
Before joining Washington State University, Miranda began her professional sports career with the Seattle Storm as a Broadcast Coordinator, gaining valuable experience in live sports broadcasting and event production. She then joined the Seattle Mariners as a Marketing Navigator, where she supported marketing initiatives and sponsorship activations, helping bring partner brands to life through engaging fan experiences.
Miranda received her bachelor’s degree in Sport Management from WSU in 2019. She is a Washington native and resides in Pullman with her husband Kingston and 2-year-old son Kashton.