Jeremy Foss serves as Washington State University's Director of Trademark Licensing, overseeing the protection, management, and promotion of the university's trademark portfolio. Since joining WSU as Trademark Licensing Program Coordinator in January 2020 and being named Director of Trademark Licensing in September 2025, he has helped strengthen the university’s trademark licensing program while supporting the growth and visibility of the Cougar brand. Jeremy manages relationships with more than 300 licensees and retailers while partnering with campus stakeholders to ensure the Cougar brand is represented consistently, strategically, and with integrity.
Prior to joining WSU, Jeremy built a diverse professional background spanning trademark licensing, sales, management, and law enforcement. He worked with collegiate licensed apparel and branding programs for a WSU-licensed vendor, helping customers navigate licensing requirements and university brand standards. Earlier in his career, Jeremy served as a patrol officer, detective, school resource officer, and SWAT team member in the Lewis-Clark Valley, developing strong skills in leadership, communication, problem-solving, and community engagement. His experience on both the licensing and university sides of collegiate branding gives him a unique perspective on building strong partnerships, protecting intellectual property, and promoting effective brand stewardship.
A longtime member of the Cougar community, Jeremy has been connected to Washington State University for more than three decades. He and his wife, April, moved to Pullman to attend WSU and have remained active supporters of the university ever since. During his time as a student, Jeremy played for the WSU Men's Ice Hockey team, while April competed for the WSU Women's Ice Hockey team. Their shared connection to WSU, along with their deep roots in the Inland Northwest, has fostered a lasting commitment to higher education, athletics, and student success. They are proud parents of their son, Austin, and remain active supporters of the communities they call home.
A dedicated supporter of Cougar Athletics, Jeremy takes great pride in helping protect and grow one of Washington State University's most valuable assets: the Cougar brand.