A veteran of college athletics for more than two decades, Brad Larrondo has joined Head Coach Kirby Moore’s staff as WSU Football’s executive senior associate AD / general manager.
Larrondo brings a wealth of experience to Pullman having spent the previous three seasons working closely with Moore at Missouri. For the 2024-25 seasons, Larrondo served as the CEO of Every True Tiger Brands, an NIL Marketing and Branding agency for Missouri athletes. The NIL marketing and brand agency has established itself as a leading collective in college football. Larrondo spent the 2023 season as an assistant athletic director/director football external relations & recruiting at Missouri.
Larrondo arrived at Mizzou after two seasons (2021-22) at Auburn where he was an associate athletic director and football chief of staff under head coach Bryan Harsin. Larrondo served in a similar role under Harsin at Boise State.
At Boise State, Larrondo was the primary sport liaison to the director of athletics for football, while also serving in a chief of staff role under the head coach. Named a senior associate athletic director and football chief of staff in July 2019, he was the athletic department's primary football contact and the liaison for the head coach, assisting with oversight of the football support staff.
Larrondo also provided external support for fundraising and community outreach and assisted with the direction and growth of the program. He also worked closely with the Director of Athletics on sport management and department-wide initiatives within the department.
From 2017-19, Larrondo was the senior associate athletic director for external affairs. He provided oversight to marketing & promotions, the Bronco Athletic Association, the athletic ticket office and Bronco Sports Properties.
Larrondo served as Boise State's associate athletic director for football from 2012-17, handling the external duties of the Broncos' football program. This included serving as the director of high school and youth football camps, maintaining booster relations and organizing community service projects for student-athletes and coaches.
Larrondo first joined the Boise State athletics staff in 1993 as a sports information director, where he was the primary contact for men's basketball and the secondary contact for football until 2001. During his tenure with sports information Larrondo also worked with men's and women's golf and men's and women's cross country.
He moved to the marketing department in 2001, spending the next three-plus years as the assistant athletic director for promotions and broadcast services. He was then promoted to senior assistant athletic director for marketing, broadcast services and corporate sponsorships.
Larrondo has also worked in radio and television during his career, serving time as color commentator for Boise State football and basketball, as well as Idaho Stallion football. He also co-hosted a one-hour talk show about Boise State athletics from 1998-2003.
Larrondo is a 1993 graduate of Boise State with a degree in broadcast journalism and has a master's degree in athletic administration from Idaho State.
