PULLMAN, Wash. (Oct. 31, 2025) – Washington State University Athletics continues its approach in the Name, Image and Likeness (NIL) arena, debuting a new website highlighting the Cougars' approach to NIL efforts. The revamped site can be found HERE.
 
"Washington State Athletics continues to make great strides in NIL opportunities that benefit our student-athletes," said WSU Director of Athletics Anne McCoy. "Our revamped website provides a central location for those fans, donors and alumni who want to help the Cougs recruit and retain top student-athletes."
 
Providing more awareness and education surrounding the NIL space, the website gives Cougar fans easy access for alumni, donors, and businesses to engage with WSU Athletics, programs and student-athletes.
 
Over the past few months, WSU Athletics has added two positions specific to NIL, joined forces with Opendorse, the leading NIL technology, data, and service provider, to equip student-athletes to help build and capitalize on their personal brands, and most recently, revamped its website to educate and provide more clarity to Cougar supporters on how to get involved in supporting NIL efforts.