All Sports Schedule

WALK-AROUND ALCOHOL PILOT PROGRAM AT GESA FIELD

Washington State University is committed to creating a positive experience for all fans in the general seating area at Gesa Field and will serve beer and wine in a safe and responsible manner beginning with the Sept. 20, 2025, Apple Cup game against Washington. As part of that commitment, all applicable state laws will be followed and the following regulatory features will be implemented:

  • Beer and wine sales will begin two hours before the announced kickoff time and last until the conclusion of the third quarter, at which time sales will discontinue.
  • In order to ensure only those 21 and over are allowed to purchase and consume alcoholic beverages, all patrons will be required to show ID or be wrist-banded.
  • A guest may only purchase or be in possession of a maximum of two alcoholic beverages at any one time. If an individual is already in possession of one beverage, they will only be permitted to purchase one additional beverage.
  • Signage meeting the requirements dictated by applicable local and state regulations will be posted and will include the stated legal age for the purchase of alcoholic beverages and identification policies of the venue, drink limit, and cut-off time.
  • Alcohol compliance teams will be stationed throughout the stadium to encourage responsible consumption, oversee policy adherence throughout the venue, and monitor behavior.
  • Beer and wine will be sold at select locations throughout the stadium on the concourse.
  • Beer and wine will not be available for purchase in the student section.
  • Alcohol is not permitted to leave Gesa Field. Guests are not permitted to leave the venue and return on the same ticket.
  • Beer and wine options will be available. All beer will be sold in cans not to exceed 16-ounce cans and opened at the time of purchase. Wine will be served in a 9-ounce clear plastic cup.
  • Alcohol service in the premium seating areas of Gesa Field (club level and suites), remains unchanged, with the exception of the no re-entry policy. 

Frequently Asked Questions (FAQ)

Beginning with the Apple Cup against Washington, Sept. 20, 2025, WSU is introducing walk-around beer and wine sales at general concession stands throughout Gesa Field.

Beer and wine will be available at general concession stands across the stadium, including Rogers Field pregame and excluding the student section.

No. The student section remains alcohol-free with a zero-tolerance policy in place.

You must be 21 years or older with a valid government-issued ID. There is a two (2) drink limit per transaction. Beer and wine sales will end at the conclusion of the third quarter. Alcohol cannot be brought into the stadium.
Fans who appear intoxicated or attempt to pass alcohol to minors will be ejected and may be subject to arrest.

No. Re-entry is not permitted once your ticket has been scanned.

Cougville/Rogers Field becomes part of the ticketed footprint of Gesa Field and will require a game ticket to enter. Rogers Field/Cougville will serve beer and wine leading up to kickoff and will close at the start of the game
and not re-open. Fans entering Rogers Field/Cougville will not be allowed to re-enter the stadium once they leave.

The beer garden has been eliminated. Fans can now purchase and enjoy beer and wine throughout the stadium (except in the student section).

Hollingbery Fieldhouse remains closed to the public on game days and will host private corporate events managed by PlayFly Sports. The pregame tailgate Kickoff at the CUB, in the CUB Senior Ballroom, remains open
and does not require a game ticket.

Visit a Guest Services booth or speak with a stadium staff member.

Beer and wine sales will begin when gates open—two hours before kickoff—and will conclude at the end of the third quarter.

Guests will have the opportunity to purchase two drinks per transaction and can only be in possession of two alcoholic drinks at one time.

Guests will show proper ID at stadium alcohol stands or show their ID at a kiosk and receive a wrist band in order to purchase alcoholic beverages. Guest may purchase up to two drinks per transaction.

There are multiple locations available for purchasing beer and wine: eight on the South concourse, three behind the East end zone, and four on the North concourse (excluding behind the student section).

Beer will be served in 16-ounce cans that will be opened at the time of purchase by Aramark staff and handed to the guest. Wine will be served in a 9-ounce plastic cup.

No. In an attempt to discourage overserving and pass-offs to underage patrons, servers are prohibited from providing customers with additional cups at the point of sale.

Yes. The containers must be empty and permissible (glass, for example, is prohibited).

All alcohol sales and consumption will remain in line with the previous policy, with the exception of the no reentry policy.