Rally Your Region

Power the Future of WSU Football.

Coug Nation is strongest when we rally together—and now, it’s time to rally your region.

Rally Your Region is a Washington State University Football NIL Match Campaign, managed by the Cougar Athletic Fund, designed to support the evolving needs of WSU Football through philanthropic giving. All gifts to this campaign support the Football Excellence Fund, giving Head Coach Kirby Moore the flexibility to address the program’s most critical priorities.

In today’s college football landscape, Name, Image, and Likeness (NIL) support is essential. It plays a major role in attracting and retaining top talent, strengthening the roster, and ensuring WSU Football remains competitive in the Pac-12 and on the national stage. Your gift directly impacts the student-athletes who proudly represent the Crimson & Gray.

Friendly Competition. Real Impact.

Rally Your Region is a crowdfunding challenge built on something Cougs know well: competition.

Our ambitious goal is to raise $2.5 million in 2026, and we’re making that goal tangible by tapping into regional Coug pride. Washington State has been divided into four regions, with an additional Out-of-State region, creating five teams within Coug Nation. Each region has its own fundraising target, and the race is on to see who can hit their goal first.

As regions advance in the competition, they’ll unlock matching opportunities that amplify the value of every gift.

Unlock the Match. Multiply Your Impact.

Matching gifts, made possible by generous donors, will be activated as regions hit campaign benchmarks. Each region that reaches its target unlocks additional support for WSU Football, accelerating our progress across the board.

When a region reaches $100,000 raised, it will unlock a $25,000 matching gift, boosting that region’s total to $125,000. Every region is eligible. To raise the stakes, an additional $25,000 match will be awarded to the first two regions to hit the $100,000 milestone.

Donors who give $25,000 or more throughout the campaign will be given the opportunity to name a new WSU Football locker during the current renovation (limited availability). Gifts of $25,000 may be made immediately or fulfilled through a signed pledge over one to five years.

Rally Together. Compete Together. Win Together.

No matter where you live, your support matters. When Cougs rally their regions, we create powerful momentum that fuels WSU Football today and secures its future.

Rally Your Region and Give Today!

REGIONAL GOALS AND CURRENT TOTALS

TOTAL CASH IN: $ 345,333.32

TOTAL ADDITONAL COMMITMENTS: $ 689,550.00

Last Updated: June 22nd, 2026

This is Coug Country. Opens in a new window

This region has long been a backbone of Coug support. From the Palouse to Coeur d’Alene, Northeastern Cougs understand what it takes to build a winning program. Your generosity directly supports WSU Football’s NIL efforts and helps keep the future strong. Let’s show the rest of the map how Coug Nation leads.

Current Regional Cash In$ 85,429.71

Additional Regional Commitments$ 143,000.00

Give to the Northeast WA / CDA Region

From Coast to Cougs. Opens in a new window

With a strong alumni base and broad reach, Northwest Cougs have a powerful opportunity to make an impact. Your support helps WSU Football compete at the highest level through NIL. A big region with big potential to make a real difference. Let’s turn numbers into momentum!

Current Regional Cash In$ 83,581.33

Additional Regional Commitments$ 83,500.00

Give to the Northwest WA Region

The Heart of Coug Nation. Opens in a new window

This is the heart of Coug Country, where traditions are built and Saturdays matter just a little more. Southeast Cougs know the power of showing up, and your support directly fuels the future of WSU Football. When this region rallies, everyone notices.

Current Regional Cash In$ 78,410.24

Additional Regional Commitments$ 17,300.00

Give to the Southeast WA Region

Make the Southwest Heard. Opens in a new window

Southwest and Portland Cougs prove that crimson loyalty doesn’t stop at state lines. This region consistently shows up, and your support plays a vital role in WSU Football’s NIL success. Let’s remind everyone how strong Coug Nation is beyond the Palouse.

Current Regional Cash In$ 48,275.00

Additional Regional Commitments$ 125,000.00

Give to the Southwest WA / Portland Region

Cougs Everywhere. Opens in a new window

No matter how far from Pullman you are, your heart still beats crimson. Out-of-State Cougs are proof that Coug Nation is nationwide. Your contribution helps shape the future of WSU Football and keeps you connected to the program you love. Distance doesn’t limit impact so let’s show them that Cougs are everywhere!

Current Regional Cash In$ 49,637.04

Additional Regional Commitments$ 320,750.00

Give to the Out-of-State Region

THANK YOU TO OUR GENEROUS DONORS WHO HAVE PROVIDED MATCHING GIFTS

FREQUENTLY ASKED QUESTIONS

What is the Rally Your Region Campaign?

A fundraising initiative to promote philanthropic giving to the Cougar Athletic Fund in WSU Football Name, Image, Likeness (NIL).
Donations are tax deductible and benefit the Football Excellence Fund.

How do I donate?

Visit our website HERE. You may make a pledge and set up payment plans to help us fulfill the campaign goal. For assistance, please call 1-877-IMA-COUG.
You may upgrade, modify, or cancel payment schedules at any time by notifying the CAF in writing at athletics.caf@wsu.edu.

Will my donation through the Rally Your Region campaign count towards my season ticket donation requirement (PSR), CAF membership level, rank or points?

Rally Your Region donations are philanthropic, and do NOT count towards seat donation requirements for football or men’s basketball season tickets.
Rally Your Region donations WILL count towards your Cougar Athletic Fund membership level and rank/points for priority allocation.
Donations are non-refundable.

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