PULLMAN, Wash. (Nov. 17, 2025) – Cougs Mobile, the only phone plan built for Cougar fans, was introduced for immediate availability today by Collegiate Mobile. A product of the collaboration between Washington State University (WSU), T-Mobile, Collegiate Mobile, and Playfly, the media and technology company powering college athletics, Cougs Mobile is a groundbreaking phone service that allows customers to fund WSU Athletics, take advantage of exclusive game day perks, and showcase their fandom.

Every monthly customer payment results in an automatic contribution to the Cougar Athletic Fund or the WSU Foundation's Crimson Opportunity Scholarship Fund from Cougs Mobile. There's no extra cost, just extra money to support the team they love. 

Designed especially for Cougar fans, Cougs Mobile offers Student, University Employee, and Fan plans ranging from $15 to $45 per month. All plans contribute to WSU Athletics or Crimson Opportunity Scholarship Fund each time customers pay their monthly bills. For example, Cougs Mobile contributes $3.15 every month for the $45 plan.

Cougs Mobile makes switching from current wireless carriers easy by allowing customers to keep their current phones and phone numbers, all with no contracts.

Exclusive game day VIP perks for Cougs Mobile customers

• VIP Perks: Cougs Mobile customers can score unforgettable VIP experiences at every home game, like access to hospitality lounges or high-fiving players as they charge out for the game.
• Free Seats for Sporting Events: Cougs Mobile customers can level up their game day experience with top choice seats—for free! Cougs Mobile customers can enter for a chance to win some of the best seats at Gesa Field, Beasley Coliseum, and other WSU sporting events — no purchase required.
• Premium Giveaways: Cougs Mobile connects you to exclusive Coug fan experiences. Customers get chances to win special giveaways—including pregame hospitality tent access, on-field and courtside access, signed gear, and more. It's your all-access pass to the traditions and spirit of WSU.

 
Where contributions go
Customers can choose where they want Cougs Mobile to make contributions at WSU.

• Cougar Athletic Fund: Every contribution directly supports Washington State student-athletes through Name, Image and Likeness and student-athlete scholarships. These priorities reward dedication, attract and retain top talent, and ensure WSU remains competitive nationally.
• WSU Foundation's Crimson Opportunity Scholarship Fund: With financial assistance and scholarship funding, students realize the freedom to participate fully in on-campus leadership opportunities, advanced research, academic clubs, and civic engagement.

 
Mobile Phone Plan Details
Customers can keep the phones they love and switch to a plan that matches their love for the Cougs. It's never been easier to make the switch. Learn more about pricing and how easy it is to make the switch at: https://cougsmobile.com.    

Quotes
Washington State Athletics:
"Few fanbases are as passionate as Cougar fans, and this mobile partnership with Collegiate Mobile, T-Mobile and Playfly gives Cougs everywhere a new way to show that pride every day," said WSU Interim Director of Athletics Jon Haarlow. "This innovative program lets Cougar fans display their spirit while supporting student-athlete NIL and student scholarships through the WSU Foundation."
 
T-Mobile:
"We're excited to team up with Cougs Mobile and empower its success through our cutting-edge technology, advanced services, and awarded network," said Dan Thygesen, SVP T-Mobile Product, Partnerships & Growth and head of Wholesale & Innovation.  "Together, we're confident this collaboration will fuel strong growth on America's largest 5G network."

Playfly:
"As partners in elevating the Washington State experience, we couldn't be more excited to help bring Cougs Mobile to life," said Lisa Johnson, Playfly General Manager. "This collaboration represents exactly what drives us at WSU Athletics and Cougar Sports Properties—innovative, affordable solutions that give back to our student-athletes and our campus community. Cougs Mobile will not only keep Cougar fans connected on a best-in-class wireless platform, it will also strengthen the way we serve WSU Athletics and our current and future students. It's a proud moment to launch something built for Cougs, powered by Cougs, and designed to reinvest in the place we all call home—Washington State University."

Collegiate Mobile:
"Cougs Mobile gives WSU fans a new way to show support for the team they love," said Joe Phillips, CEO of Collegiate Mobile. "The tectonic shift in economics for collegiate athletics means universities need to get creative to remain competitive, and Cougs Mobile is a new way to drive university investment."

About Collegiate Mobile
Collegiate Mobile, on the T-Mobile Network, is the only phone service in the collegiate athletics space. Born out of winning and athletics, the company makes it easy for students, faculty and staff, and fans to fund the teams they love simply by paying their phone bills. Cougs Mobile then makes contributions directly to the university programs that customers designate.

About Playfly Sports
Playfly Sports, the sports industry's leading revenue maximization company drives, growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com