BIG, HAIRY AUDACIOUS GOAL (BHAG)

We will appear in top 10% of D1 institutions in the Directors’ Cup standings, which would make us only the fourth institution with 17 or less sports to do so in the last five years.

The Directors’ Cup is awarded annually to the nation’s best overall collegiate athletics program. It was established in 1993 by National Association of Collegiate Directors of Athletics (NACDA) and USA Today to honor institutions maintaining a broad-based athletics program, achieving success in many sports, both men’s and women’s.

Placing in the top 10% of D1 institutions will require unprecedented teamwork and extraordinary effort on behalf of all Cougs (e.g. coaches/staff, student-athletes, alumni, fans, etc.).

When we achieve our BHAG, we will experience the following vivid descriptions of success:

COMPETITIVE EXCELLENCE We will be considered one of the nation’s elite athletic departments. We will compete for national championships, while enhancing the university’s brand and visibility.
WINNING CULTURE We will put the “team” before ourselves, while maintaining a department of diverse, high-performing, and collaborative employees. A culture of service and teamwork will be the foundation upon which we experience all success.
FISCAL STABILITY We will use our work ethic, spirit of teamwork and creativity to maximize all revenue sources, while serving as responsible stewards of campus resources and providing increased opportunities to our student-athletes.
GAME CHANGERS Our student-athletes will graduate at a higher rate than their campus peers, while undergoing the most transformational student-athlete experience in the nation. This experience will prepare them to be leaders in all facets of life.
COUGS UNITED The passion and pride of Cougs is powerful! We will experience unprecedented collaboration, communication and engagement across the university system, the state, and amongst all WSU stakeholders, which will propel WSU Athletics to new heights.